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YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

By Dennis Schaal, Skift

Lynn Friedman  / Flickr.com

A TV in a sidewalk sale as seen on at a sidewalk sale in the San Francisco Mission District on August 14 2013. Google argues that YouTube trumps television as a way to reach new audiences. Lynn Friedman / Flickr.com

Skift Take: The increased importance of YouTube doesn’t bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

— Dennis Schaal

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