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Video: Ryanair’s Chief Marketing Officer on the Power of Selling Direct

By Brian Sumers, Skift

Chief Marketing Kenny Jacobs said Ryanair doesn’t spend any money with Google and doesn’t intend to. He spoke at Skift Forum Europe in Berlin.

Skift Take: Ryanair hasn’t had the best year. Its reputation took a hit recently when it was forced to cancel thousands of flights because of pilot scheduling issues. But the customers have come back. Why? Cheap fares. It’s the secret sauce.

— Brian Sumers

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From:: Skift

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