web analytics

Men Are Spending More in the Luxury Sector Than Women, Research Shows

By Samantha Shankman, Skift

A sign is seen for high-end retail store Versace along 5th Avenue in New York May 19, 2013. Eric Thayer / Reuters

Skift Take: Females are considered the primary purchases in travel, but a more holistic view of the luxury sectors suggests that men are an equally, if not more, important target for marketers.

— Samantha Shankman

Women are commonly considered the decision makers in the travel industry, however, a recent report from the Shullman Research Center (link opens PDF) shows that men spent more, more frequently, and for other people more often than women.

Based on reported purchases of 1,690 …read more

From:: Skift

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>