Loyalty cards got introduced in the last century as part of The Guest Retention Plan. But the next generation travellers does not like plastic. They want to be part of a Tribe: your digital community.
Did you know that an increase in guest retention by just 5 percent, can lead to an increase in profit by 25 to 95 percent. When did you invite the #selfie generation to come again?
Millennials have an 8 second attention span. If your video is too boring, they look for another hotel on Youtube. Keep the pace with them and provide fast streaming video content.
If you work with us, you will get a dedicated team, specialized in your area. Our Service Pack covers all on-line marketing for your hotel; we create and manage your digital assets.
By Dennis Schaal, Skift A Delta 747-400 aircraft. Berkshire Hathaway sold all of its shares in U.S. airlines, including Delta. Ted S. Warren / Associated Press Skift Take: Warren Buffett...
By Paul MacInnes, The Guardian Commuters look at the departures board in 2013 as they wait for trains at King’s Cross station in London. British authorities are mulling new rules...
By Cameron Sperance, Skift Down 203 percent, New York City saw the steepest decline in hotel gross operating profits in March. The U.S. average was a 102 percent decline. Fred...
By Sean O’Neill, Skift Zaanse Schans is a neighborhood of Zaandam, near Zaandijk, Netherlands. It’s best known for its historic windmills and houses. Smartours Skift Take: The long view on...
By Rosie Spinks, Skift Tim Tiller of the National Cowboy Museum National Cowboy Museum Skift Take: Tim Tiller is an unlikely social media hit. But his success since the start...
By Sean O’Neill, Skift Frontdesk, a short-term apartment rental manager, has closed a $6.8 million Series A round in a mix of debt and equity. Frontdesk Skift Take: This week,...
By Dennis Schaal, Skift This file photo shows Kayak and OpenTable CEO Steve Hafner with team members. Hafner informed employees of layoffs and furloughs April 29, 2020 growing out of...
By Dennis Schaal, Skift Guests enjoy taking photos to capture the lifelong memories they will have after visitng Shanghai Disneyland in 2018. Chinese travel and other business officials expect that...
By Xinyi Liang-Pholsena, Skift Sea kayaking through the mangrove forests of Ao Thalane, a fishing village in Krabi, Thailand. Kalyakan / Adobe Skift Take: If the current crisis has taught...
By Dennis Schaal, Skift Pictured is a Google office. The company forecasts a difficult second quarter for its advertising business. Associated Press Skift Take: Google’s advertising business slowed in March...
By Brian Sumers, Skift Spirit Airlines jets on the ground in Fort Lauderdale. Spirit is flying some unusual routes to comply with the CARES Act. JTOcchialini / Flickr Skift Take:...
By Cameron Sperance , Skift Hilton’s new global cleaning standard is the latest in a wave of hospitality cleanliness protocols aimed at calming guests as they begin to travel following...