Loyalty cards got introduced in the last century as part of The Guest Retention Plan. But the next generation travellers does not like plastic. They want to be part of a Tribe: your digital community.
Did you know that an increase in guest retention by just 5 percent, can lead to an increase in profit by 25 to 95 percent. When did you invite the #selfie generation to come again?
Millennials have an 8 second attention span. If your video is too boring, they look for another hotel on Youtube. Keep the pace with them and provide fast streaming video content.
If you work with us, you will get a dedicated team, specialized in your area. Our Service Pack covers all on-line marketing for your hotel; we create and manage your digital assets.
By Cameron Sperance, Skift Blackstone attributes its continued real estate strength to only 13 percent of its portfolio coming from the hotel and retail sector. Dimhou / Pixabay Skift Take:...
By Seth Borko, Skift Research Skift Take: How are the global travel companies weathering the once-in-a-century coronavirus storm and what are their prospects for recovery? The new Skift Health Score...
By ICF Next + Skift Skift Take: In this video from the 2020 Skift Loyalty Summit, we learn about the results of a Covid-19 travel outlook from ICF Next, along...
By Rosie Spinks, Skift Cruise ships in the port of Miami. James Good / Flickr Skift Take: Cruise lines have been selling tickets for cruises all spring and summer long,...
By Rosie Spinks, Skift The ‘One Year to Go’ ceremony celebrating what was supposed to be one year out from the start of the summer games in 2019. Issei Kato...
By Stella Qiu, Lusha Zhang and Jamie Freed, Reuters China’s aviation authority believes pre-departure testing will lower the risk of importing coronavirus cases. GVS / Adobe Skift Take: The test,...
By Krisztina Than, Reuters A river cruise vessel sails past Hungary’s Parliament building on the Danube in Budapest. Tudor Stanica / Unsplash Skift Take: With risk more manageable compared to...
By Reuters, Sarah Young Passengers wearing protective face masks disembark a British Airways aircraft at Terminal 5 in Heathrow Airport. Hannah McKay / Reuters Skift Take: The UK’s airlines haven’t...
By Promit Mukherjee, Reuters South African Airways will stay out of stricter government control. Roger Ward / Reuters Skift Take: Officials in South Africa seem committed to having the national...
By Elida Moreno, Reuters A Copa Airlines Boeing 737-700 as seen on July 22, 2013. Panama has suspended international flights until around August 21, 2020. Dave Montiverdi / Flickr.com Skift...
By Mahmoud Mourad and Hesham Abdul Khalek, Reuters Saqqara, Egypt on February 13, 2011. Coronavirus cases were falling in Egypt in July 2020. Vasenka Photography / Flickr.com Skift Take: It’s...
By Dennis Schaal, Skift A Travelodge property. Major hotel chains are vying to acquire the budget hotel group. Travelodge Skift Take: In coronavirus-related travel stories this week, Skift looked at...