Loyalty cards got introduced in the last century as part of The Guest Retention Plan. But the next generation travellers does not like plastic. They want to be part of a Tribe: your digital community.
Did you know that an increase in guest retention by just 5 percent, can lead to an increase in profit by 25 to 95 percent. When did you invite the #selfie generation to come again?
Millennials have an 8 second attention span. If your video is too boring, they look for another hotel on Youtube. Keep the pace with them and provide fast streaming video content.
If you work with us, you will get a dedicated team, specialized in your area. Our Service Pack covers all on-line marketing for your hotel; we create and manage your digital assets.
By Wouter Geerts, Skift Research Skift Take: Skift Research keeps analyzing how the travel recovery is shaping up. It’s needed, because demand remains volatile and none of the 22 markets...
By Raini Hamdi, Skift Capella Singapore: Who says locals won’t holiday at home? Capella Singapore Skift Take: Asia’s luxury hotels are competing for staycations with ideas, not price. A valuable...
By Korey Matthews, Skift A hallway. Many unemployed hospitality workers have been relying on the extra $600 a week in unemployment relief the government has been providing in recent months....
By Salesforce + Skift Skift Take: The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver...
By Matthew Parsons, Skift Ryanair CEO Michael O’Leary is reluctant to make any short-term predictions due to the second waves of coronavirus now appearing. Ryanair Skift Take: Michael O’Leary’s latest...
By Sean O’Neill, Skift A SpiceJet Boeing aircraft in India. SpiceJet Skift Take: SpiceJet has championed reforms of airport processes that have already changed how all air travelers in India...
By Cameron Sperance, Skift The Hoxton is the latest hotel brand to venture into the growing glamping sector of hospitality. The Hoxton Skift Take: Given a pandemic that has travelers...
By Pam Mandel, Skift Americans are free to travel, but do they have a moral and ethical obligation not to. Denys / Adobe Skift Take: Americans must make tough sacrifices...
By Dennis Schaal, Skift Sunset over the Pacific as seen on the Nieuw Amsterdam on October 2, 2018. Cruise lines have been criticized by the U.S. Centers for Disease Control...
By Dennis Schaal, Skift Google and some of its advertising partners have clashed over Google’s coronavirus relief efforts. Felice Maranz / Bloomberg Skift Take: Google’s travel ad chief said companies...
By Rosie Spinks, Skift An empty beach on the Cote d’Azur. Matej Duzel / Flickr Skift Take: Europe opened its internal borders six weeks ago. Bookings are up, but there’s...
By Sean O’Neill, Skift A traveler uses Gett to book a ride. Gett Skift Take: Two startups that raised funding this week: Gett, a kind of metasearch for ground transit,...