web analytics

Where search results are helping predict hotel occupancy

By Marisa Garcia

google str hotel report 2

A report prepared by benchmark analytics technology company STR and Google shows that tracking hotel search results can be a reliable gauge of hotel bookings.

The report compares Google search, STR demand and bookings trends for hotels in New York and London from 2014 through 2016, and evaluates weekly and monthly hotel performance against Google’s search metrics.

“Based on the data analyzed, we found a positive correlation as well as a statistically significant relationship between Google search data and hotel demand measured by STR for both London and New York. With a confidence interval of 95%, we are able to conclude …read more

From:: Tnooz

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