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Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

By Leslie Barrie, Skift

@all_who_wander  / Unsplash

A woman is shown on her laptop in her bedroom. Hims, a men’s health and wellness brand, recently launched Hers, to make it easier and cheaper for women to purchase birth control, acne medication, hair regrowth pills, and more. @all_who_wander / Unsplash

Skift Take: A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

— Leslie Barrie

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