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Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

By Leslie Barrie, Skift

@evstyle  / Unsplash

A woman is shown on a run. New “virtual” road races put on by Strava and Lululemon show how tech is enabling the evolution of wellness — and brands are seizing the opportunity. @evstyle / Unsplash

Skift Take: New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

— Leslie Barrie

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