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Visitor Spending at 2018 Super Bowl Surpassed Projections

By Associated Press

Frigid Super Bowl LII brought $370 million in net new spending to the “Bold North” Twin Cities area, according to a report released Tuesday by Gov. Mark Dayton’s office and the local host committee.

Skift Take: Hotel chains did well in the Minneapolis area over the last Super Bowl, not only because overall spending surpassed projections but because only 13 percent of visitors used a peer-to-peer platform like Airbnb.

— Sarah Enelow-Snyder

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