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Video: Why Travelers Don’t Trust Airlines on Personalization

By Brian Sumers, Skift

Skift

At the Skift Tech Forum in June, Decius Valmorbida, president of travel channels for Amadeus, said consumers are not so interested in personalization. But airlines still consider it the, “holy grail.” Skift

Skift Take: Some sophisticated travelers like it when airlines embrace sophisticated personalization strategies, particularly when it means an airline will make a reasonably priced offer for something the customer values, such as an upgrade or a change to an earlier flight. But more casual travelers might find it intrusive. Regardless, personalization likely is here to stay.

— Brian Sumers

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