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TUI Sees a Bookings Surge by Baby Boomers Confident About the Vaccines

By Sarah Young, Reuters

TUI

TUI Blue Jadran in Tučepi, Turkey, part of TUI Group’s experience hotel brand. TUI Group the vaccine roll-out in Britain had boosted summer bookings from those aged 50 and over in the past month. TUI

Skift Take: Travelers over age 50 accounted for half of all online bookings from the UK through TUI Group in the past month. This fact signals a pent-up desire for travel worldwide.

— Sean O’Neill

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