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TripAdvisor relaunch focuses on price, consistency and user experience

By Martin Cowen

TripAdvisor has timed its confirmation of a relaunch and redesign with its first quarter earnings and is planning to spend $70-$80 million this year on the first phase of a TV brand campaign.

In his prepared remarks, CEO Steve Kaufer said:

“In a few weeks, we are excited to launch a simplified, more engaging hotel shopping experience, including a cleaner interface and a significant emphasis on helping users find and book the best hotels at the lowest prices.”

In a briefing in advance of the earnings release, TripAdvisor’s senior vice president for product Adam Medros talked through the process of …read more

From:: Tnooz

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