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TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

By Dennis Schaal, Skift

Associated Press

TripAdvisor is reducing its advertising spending with Google. Pictured, Google is looking to expand its presence in New York City. Associated Press

Skift Take: Google officials aren’t losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor’s pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

— Dennis Schaal

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