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Trip.com Group’s Acquisition of Travix Hints at Appeal of Smaller Travel Agencies

By Sean O’Neill, Skift

Piroschka van de Wouw  / Reuters

A view of Schiphol International Airport in Amsterdam, Netherlands in August 2018. Amsterdam-based Travix has been acquired by online travel giant Trip.com Group at a time when many smaller online travel agencies across Europe are looking for mergers and acquisitions. Piroschka van de Wouw / Reuters

Skift Take: Smaller online travel agencies try to make money by grabbing nickels and eurocent coins ahead of the steamrollers of global advertising behemoths. The underreported story of why China’s largest travel company acquired a tiny Dutch travel group highlights the phenomenon.

— Sean O’Neill

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