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Travel firms need to see the benefits of experimentation

By Viewpoints

This is a viewpoint from Marie Despringhere, country manager UK at Optimizely.

Today’s ‘always on’ traveller expects a hyper-personalised package of products and services, forcing companies in the highly competitive travel industry to find new ways to gain attention and sell their services.

Travel companies must deeply understand consumer preferences and adapt their offers to individual needs. It is well known that personalised suggestions, pricing and exclusive offers are extremely valued by customers and can be a key competitive advantage. But how can travel companies make sure they are getting it right?

The culture of experimentation

The exponential rise of data …read more

From:: Tnooz

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