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Travel CEO Video Messages: Best Practices for the Coronavirus Pandemic

By Dennis Schaal, Skift

Delta Air Lines

Delta CEO Ed Bastian addresses customers about the coronavirus crisis in a video March 29, 2020 Delta Air Lines

Skift Take: Like any great speech, CEO videos about the coronavirus crisis need to be straightforward, authentic, and personal — and most important there needs to be substance to reinforce the message. Some brands have been able to deliver these crisis communications messages much better than others.

— Dennis Schaal

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