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Travel Advisors Face Challenges as Food Tourism Matures

By Maria Lenhart, Skift

Mark Humphrey  / Associated Press

In this Sept. 28, 2013, photo, people purchase food at the Southern Ground Music & Food Festival in Nashville, Tennessee. Travel advisors face the challenge of coming up with new foodie destinations. Mark Humphrey / Associated Press

Skift Take: The appetite for culinary tourism is growing, sparking demand for experiences beyond cooking classes and dining in Michelin-starred restaurants. Travel advisors and tour operators need to seek out new and inventive ways to satisfy what clients crave.

— Maria Lenhart

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