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Tourist-Hungry Oklahoma Just Rebranded: Did It Get It Wrong?

By Robert Reid, Skift

spiritofamerica  / Adobe

The Oklahoma State Capitol in Oklahoma City. The state just rebranded its tourism marketing. spiritofamerica / Adobe

Skift Take: Oklahoma’s new Imagine That slogan is vulnerable to parody, while its smart-looking logo lacks the lasting impact of a Nike swoosh or a Texas Longhorn decal.

— Robert Reid

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