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Tourism Marketers Must Now Go Beyond Optics to Reach Black Travelers

By Rosie Spinks, Skift

Humphrey Muleba  / Unsplash

The Black Travel Movement is thriving — why aren’t tourism marketers responding? Humphrey Muleba / Unsplash

Skift Take: It’s long been the case that destination marketers have largely ignored Black travelers. But with the widespread protests following George Floyd’s murder, the industry is rightly being called out. It’s time to go beyond mere representation and focus on holistic change from the inside out.

— Rosie Spinks

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