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The Standard Hotels to Launch New App Where Customers Operate as Travel Advisors

By Danni Santana, Skift

Skift

Shown here is The Standard, High Line hotel in New York City. The chain’s parent company is set to launch a new tech initiative in October. Skift

Skift Take: It’s a bit odd that the company that just spun off one tech venture is launching another. But crowdsourcing the booking process, if you will, is a smart strategy to make guests feel involved in the business.

— Danni Santana

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