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The Rise of Wellness at South by Southwest

By Leslie Barrie, Skift

@v_well  / Unsplash

A man is shown attending a festival. The number of wellness brands participating in SXSW is on the rise. @v_well / Unsplash

Skift Take: The dramatic uptick in companies that want a space at South by Southwest’s Wellness Expo reflects the rise of the industry and shows how brands are increasingly trying to reach this wellness-minded audience.

— Leslie Barrie

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From:: Skift

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