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Still Waiting for Richard Branson’s Virgin Hotels to Transform Hospitality

By Nancy Trejos, Skift

Virgin Hotels

The Virgin Hotels Dallas opened on Dec. 15. It is the third Virgin Hotel to open. Virgin Hotels

Skift Take: Richard Branson created Virgin Hotels nine years ago, promising to deliver about two dozen boutique hotels with flair. So far, only three hotels have opened. Will it be able to accelerate its growth in 2020?

— Nancy Trejos

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