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Steps to successful personalization, how Emirates did it

By Marisa Garcia

personalization

Qubit has published a White Paper revealing top strategies to apply personalization in a meaningful way, presenting a case study of the process followed by Emirates Airlines.

With a defined scope for the project, a stated a corporate-wide goal to better understand customers, the airline was able to boost revenue from personalization efforts.

The critical first step is to ensure that stakeholders in the personalization program aren’t working at cross-purposes. As Dan Bensley, industry lead, travel, at Qubit says:

“Personalization affects more than one team, so making teams cross functional is essential.”

Qubit says that key personalization team members should include a Senior …read more

From:: Tnooz

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