web analytics

Speeding your way towards user engagement and conversion

By Marisa Garcia

As trends move towards mobile-first engagement, site speed optimisation becomes critical.

In its latest report, Net Affinity offers insights for travel brands on optimising the design of their mobile and desktop-sites for greater user engagement and conversions.

The top tip: keep the site lite.

Net Affinity reports that mobile traffic surpassed desktop traffic in the third quarter of 2015 and cut through the 50% traffic mark in the third quarter of last year.

60% of travel searches were performed on mobile devices in 2016

Conversion rates have grown by 88% on mobile travel sites. Net Affinity states:

“Booking abandonment on mobile represent billions in lost …read more

From:: Tnooz

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