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Skift Tech Forum: Marriott’s Linnartz Sees Google as Effective Add-On to Direct Channels

By Dennis Schaal, Skift

Marriott

Stephanie Linnartz, Marriott International’s chief commercial officer, will speak June 27 at Skift Tech Forum in San Francisco. Pictured is the Marriott logo outside its corporate headquarters in Bethesda, Maryland. Marriott

Skift Take: Attribute-based reservations may go nowhere or they could transform the way people shop for hotel rooms in coming years. Marriott’s Stephanie Linnartz believes consumers like the increased control they get when booking rooms with specific features.

— Dennis Schaal

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