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Pinterest Tries to Pin Down Carnival and Other Travel Marketers

By Sean O’Neill, Skift

Sean O'Neill  / Skift

Pinterest claims it’s a cost-effective way to advertise to people who still need inspiration about where to travel. Shown here is the Carnival Cruise Line Pinterest page. The company has recently run an advertising campaign on the visual cataloging service. Sean O’Neill / Skift

Skift Take: The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year, Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

— Sean O’Neill

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