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Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

By Dennis Schaal, Skift

Momondo

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo

Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

— Dennis Schaal

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