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Medellin’s Tourism Challenge: Telling the Right Story of Its Violent Past

By Rebecca Stone, Skift

Rafat Ali  / Skift

Medellin, Colombia, has been through a lot, and, while it certainly has a lot further to go, the city is making progress on how to tackle large issues, market itself as a destination, and tell the story it wants to tell. Rafat Ali / Skift

Skift Take: Medellin has gone through an incredible transformation over the past 30 years, but large issues still remain prevalent. As the city figures out the right story it wants to tell, its “fake it ‘till you make it strategy” somehow works — speaking to the resilience of many developing economies that are navigating …read more

From:: Skift

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