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Marriott and Delta learn tough lessons on importance of localization

By Marisa Garcia

Marriott found itself in an uncomfortable position in China after an online customer questionnaire listed Hong Kong, Taiwan, Macau and Tibet as separate countries.

Shanghai authorities closed the hotel brand’s website for a week. The Shanghai Cyberspace Administration issued a statement that it would be closing down Marriott’s mobile app, according to Reuters, which would could negatively impact bookings in China’s mobile-first economy. Shanghai’s Huangpu district market supervision bureau will also launch an investigation into whether Marriott has violated China’s cyber security law and advertisement law.

According to the South China Morning Post, the backlash against Marriott began on Weibo …read more

From:: Tnooz

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