web analytics

Luxury Gets a Status Boost From Cold Temperatures

By Laura Powell, Skift

Conrad Hotels & Resorts

The Conrad Osaka 40 Sky Bar and Lounge. The use of cool elements like steel, glass, and metal in hotel architecture could help convey a sense of luxury. Conrad Hotels & Resorts

Skift Take: Travel marketers need to think outside the box. The icebox, that is. A new research study reports that temperature can impact consumer perceptions of luxury and status.

— Laura Powell

Read the Complete Story On Skift

…read more

From:: Skift

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>