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Lufthansa Now Drives More Than Half Its Bookings Directly

By Sean O’Neill, Skift

Bloomberg

Lufthansa aircraft lined up at an airport. Some airlines will be jealous of Lufthansa Group’s ability to have one out of every two of its customers in December book directly rather than through more costly middlemen. Bloomberg

Skift Take: Some airlines will be jealous of Lufthansa Group’s ability to have one out of every two of its customers book directly through its brand sites or travel management channels without having to pay fees to third-party tech middlemen.

— Sean O’Neill

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