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Japan’s Hoshino Resorts Will Shift Its Marketing to Woo Domestic Travelers

By Junko Fujita and Ritsuko Shimizu, Reuters

Hoshino Resorts

Shown here is the Karuizawa, Japan, property in the Hoshino Resorts portfolio. Hoshino Resorts

Skift Take: The Tokyo-based, 100-year old hospitality company, Hoshino Resorts, used to focus on international luxury travelers. But, as Japan essentially closes to foreign travel for months to come, the privately held company has pivoted to wooing domestic tourists.

— Sean O’Neill

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