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India’s Air Travel Boom Getting Squeezed by Cheap Tickets

By Andy Mukherjee, Bloomberg

Chocorayto  / Flickr

It’s unclear as to why pricing should behave as if India’s aviation industry is saddled with huge overcapacity, and why its impacting carriers such as IndiGo, pictured here. Chocorayto / Flickr

Skift Take: Travel isn’t the only industry feeling an itch in India over consumers’ price sensitivity. It will be a long-haul game for airlines and they should lace up if they already haven’t.

— Dan Peltier

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