web analytics

Hospitality Brands Go All-In on the Sleep Movement

By Leslie Barrie, Skift

Accor Hotels

Pictured is a hotel suite at Raffles Dubai. Raffles Hotels & Resorts launched its Sleep Rituals program in February 2019. The hospitality industry has embraced the growing popularity of wellness with initiatives tied to a good night’s rest. Accor Hotels

Skift Take: As our Skift Megatrend 2019 forecasted, wellness is the new hook in travel marketing, and it’s been gaining speed. The rise of wellness culture has made caring about sleep cool — and since weariness is a top complaint of travelers, it’s good business sense that the hospitality industry is upgrading its sleep offerings.

— Leslie Barrie

Read the Complete …read more

From:: Skift

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>