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Hoshino Resorts’ New Midscale Brand Wants to Reinvent the Tourist Hotel

By Deanna Ting, Skift

A rendering of the lobby for the OMO7 Asahikawa in Hokkaido, which is expected to open in spring 2018. Hoshino Resorts

Skift Take: Hoshino Resorts is smart to get a head start on accommodating the influx of travelers who are not only traveling to Japan in droves, but yearning to do so in a way that makes them feel more connected to the local culture, without having to break the bank.

— Deanna Ting

Hoshino Resorts, a family-owned hotel company based in Japan that’s been in operation for more than 100 years, just announced its newest brand: <a class="colorbox" href="https://www.hoshinoresorts.com/en/sp/omo/" …read more

From:: Skift

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