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Hilton Moves Ahead With Plan for Hybrid Meetings to Revive Event Business

By Cameron Sperance, Skift

Hilton

Hilton’s EventReady Hybrid Solutions sets the stage for a recovery in the hotel sector’s meetings and events business. Hilton

Skift Take: Hybrid meetings may not bring the revenue of a fully in-person event, but Hilton’s hybrid event strategy at least lays the groundwork for a much-needed recovery in the hotel industry’s collapsed group business sector.

— Cameron Sperance

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