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Google says forget app versus mobile web, it’s app and mobile web

A recent Think with Google article suggests that “app versus mobile web” arguments should be consigned the recycle bin and that brands need to start thinking how these two “unique” formats can work together.

The piece is not specific to travel, but the insights are relevant for brands whose app and mobile web presence exists in the consumers’ overall m-commerce world.

Consumers, Google says, ” don’t have a strong affinity toward one format over the other” although some of the stats might be of concern for any travel brand looking to drive loyalty through apps:

87% of people say they …read more

From:: Tnooz

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