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Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links

By Dennis Schaal, Skift

Airbnb

Pictured is an Airbnb Luxe property in Provence, France. Under pressure from regulators, Google is testing changes to the way it displays travel, jobs, and local results in Europe. Airbnb

Skift Take: Google has argued for years that its boxed-up and featured hotel, flight, and restaurant results are highlighted because they provide users with the “best answers.” But in Europe, regulators may have pushed Google to acquiesce, offering its competitors some air time in its featured results by testing direct links.

— Dennis Schaal

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