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Generator Hostels Backer Is Spending $400 Million to Buy Micro-Hotel Operator Freehand

By Andrew Sheivachman, Skift

Sydell Group

An image of a Freehand New York room, which will be acquired as part of a deal by Generator to boost its U.S. expansion. Sydell Group

Skift Take: Hostels and micro-hotels have been sexy again for the last few years. Sydell Group and Ron Burkle are cashing in as Generator works to move away from its hostel roots and into the wider world of boutique hospitality.

— Andrew Sheivachman

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