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Florida Keys Tourism Launches $1 Million Emergency Campaign

By Associated Press

Andy Newman  / Florida Keys News Bureau via MCT

The Overseas Highway crosses the Florida Keys. The highway is a central component of the new tourism campaign. Andy Newman / Florida Keys News Bureau via MCT

Skift Take: The Florida Keys needs to get the cash flowing back into its economy even though it is far from fully recovered from Hurricane Irma. The campaign may seem insensitive to some but things could get worse if the tourists don’t show up this winter.

— Dennis Schaal

The tourism promotion agency for the Florida Keys is initiating a $1 million emergency ad campaign to attract visitors back to the island chain …read more

From:: Skift

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