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First Unified Tourism Voice for Africa Faces Challenges

By Richard Holmes, Skift

Marc Cooper  / Flickr

A harbor in the Western Cape province of South Africa is pictured. A new pan-African tourism initiative is trying to grow the number of tourists to the continent. Marc Cooper / Flickr

Skift Take: Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

— Richard Holmes

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