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Expedia CEO Details Anti-Google Game Plan

By Dennis Schaal, Skift

Expedia Group

Expedia’s new CEO, Peter Kern, wants to reduce the company’s reliance on Google marketing. Expedia Group

Skift Take: Can Expedia Group wean itself away from Google, and avoid performance marketing spending when it doesn’t hit return on investment targets? New CEO Peter Kern said the coronavirus crisis presents an opportunity to chase these goals. Kern will be judged on what progress he can make toward achieving such previously elusive ambitions.

— Dennis Schaal

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