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European Tour Operators Still Worry a Lot About January Bookings — Here’s Why

By Patrick Whyte, Skift

Steve Parsons  / The Press Association via Associated Press

A man walks past a snow-covered phone box in Marlow, England. Wintry weather prompts people to start thinking about sunnier climes. Steve Parsons / The Press Association via Associated Press

Skift Take: Common wisdom among tour operators has always been that to have a good year, you needed to have a good January, and it is still no different. While the reasons for booking holidays early might hark back to the pre-Internet era, the consumer pattern hasn’t changed very much.

— Patrick Whyte

Over the last couple of years, travel marketers have arbitrarily designated a Saturday in January, usually the first, …read more

From:: Skift

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