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Emirates Is First Major Airline to Launch Basic Business Class Fare

By Colin Nagy

Emirates

Emirates Airbus A380 business class. Emirates

Skift Take: Emirates has fired the first salvo in the unbundling of business class fares. Now you can buy just the seat, with none of the other trimmings that travelers are used to with top-tier carriers. It’s a brilliant and pragmatic strategy, one that gives more choice to travelers. The tension will now be maintaining that great luxury brand halo and still letting the premium cabins do the marketing hard yards for the carrier.

— Colin Nagy

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