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Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism

By Reem Abdellatif, Skift

Anton Petrus  / Getty

Egypt lost nearly 68 percent of tourism revenues in 2020. (Beach in Egypt Pictured) Anton Petrus / Getty

Skift Take: Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

— Reem Abdellatif

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