web analytics

EasyJet brings data on board, but will it take off?

By Viewpoints

This is a viewpoint from Bill James, chairman of Transform.

It is estimated that 90% of the world’s data was generated in the past two years, yet brands still are only using half of it. Everywhere you turn brands are claiming the status of data pioneer, hoping to be heard above the noise.

With GDPR set to come into force in May, we will witness a dramatic change in the way businesses use data, and whilst it’s useful to have an individual or team in charge of driving that change, it is far more important to change the …read more

From:: Tnooz

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