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Destination marketers shoot the breeze on branding, new offerings, partnerships

By tnooz

This is a viewpoint interview series by Justin Watkins, Creative Strategist at Native Digital.

There is an ongoing debate on how destinations can stay relevant to travelers. It’s a discussion often had among destination marketing organizations and partners whose roles and tactics must evolve as the travel, marketing and technology landscapes continue to disrupt tried-and-true methods of the past.

In the Relevant Destination Q&A series, we hear a variety of perspectives and pro-tips on how destinations can modernize to meet the expectations of a new age of travelers.

This week’s guests:

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