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Cendyn’s Merger With Data Rival Is Latest Private Equity Rollup in Hotel Tech

By Sean O’Neill, Skift

Jumeirah

A view of the pool and beach at the Jumeirah Zabeel Saray resort in Dubai, UAE. Jumeirah is a customer of the newly merged Cendyn. Jumeirah

Skift Take: Accel-KKR, a private equity firm based in Silicon Valley, supported Cendyn’s merger with arch-rival NextGuest. Investors are betting that hotels will spend more heavily on data-based tools to gain an edge once the sector’s recession ends.

— Sean O’Neill

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