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C2 Refines Formula as Global Growth Beckons

By Andrew Sheivachman, Skift

A master class during this year’s C2 Montreal conference. The company has refined how it runs events to offer more experiences to attendees.

Skift Take: Designing a conference like a festival leads to some edges and messy experiences that challenge and confuse attendees. It will be fascinating to see how the concept fares as it is exported to a diverse range of global destinations.

— Andrew Sheivachman

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From:: Skift

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